Southwest Airlines Special Liveries

In my last (food) blog, I created an off-topic post on the special liveries used on Southwest Airlines planes. On the list of the special liveries and their tail numbers, I included a link to where each aircraft was currently, per FlightRadar24.com. Over time, some of the aircraft has changed (as I type this, I have a piece of N352SW–the original “Lone Star One” sitting on my desk), so I figured it was time that I updated the post on this new travel blog.

I’ve excluded aircraft on the table that briefly carried a livery for an ad campaign (like the “Beats One” based upon the headphone brand coop marketing campaign with Southwest, though that plane was N909WN. Also worth mentioning: The Walt Disney World 50th Anniversary Livery, N954WN, though this was converted back to standard livery in 3/2022.) as I don’t think they’re novel enough to include here. However, I will include some milestone aircraft which carried livery but may not have any special livery today.

As the aircraft change, I’ll come back and update this table. As of 1/4/2024, all of the liveries that are 737-700s are in the process of being converted into 737-800s, so this whole list will probably change sooner rather than later.

Click on the registration number links to see the aircraft’s current location:

Livery NameRegistration
(Aircraft Type)
Notes
Arizona OneN955WN
(737-700)
Replaced N383SW.
California OneN8653A
(737-800)
N943WN replaced N609SW. However, sometime around 11/2023 was swapped for the current 737-800.
Colorado OneN230WN
(737-700)
This airplane is also the 5000th 737 ever produced, and there’s a special commemorative plate installed on the top of the forward entry door frame commemorating this fact.
Florida OneN945WN
(737-700)
Freedom One
(US Flag)
N500WR
(737-800)
Released in commemoration of the 50th anniversary of SWA. This was the first 737-800 that carried special “flag” livery.
Illinois OneN8619F
(737-800)
Replaced N918WN circa 9/2022.
Imua One (Hawaii)N8710M
(737-MAX 8)
Revealed 4/28/2023.
Lone Star One
(Texas Flag)
N8660A
(737-800)
Replaced N931WN, which replaced N352SW. The original Lone Star One was the first SWA special flag livery ever.
Louisiana OneN946WN
(737-700)
Maryland OneN214WN
(737-700)
Missouri OneN280WN
(737-700)
Originally, N280WN was the “Penguin One,” which was a second SeaWorld themed plane after the “Shamu One.” This ended in 2014 when SWA ended their coop marketing with SeaWorld. More information here.
Nevada OneN8646B
(737-800)
Historically N727SW. Replaced with -800 in 5/2023.
New Mexico OneN8655D
(737-800)
Replacing N781WN. New hardware re-painted in livery 7/11/2023.
Tennessee OneN8620H
(737-800)
Originally, the first Tennessee one was 737-7H4 N922WN the “SI One” for Sports Illustrated. It was repainted and started to fly as the Tennessee One 2/2016. It was replaced with the current 737-8H4 for fleet modernization, and N922WN was repainted in standard “Heart” livery.
Triple Crown OneN409WN
(737-700)
Soon to be N8681M
(737-800)
Estimated mid-March 2024
Originally 737-3H4 N647SW. The original overhead bins (with the Employee names) are on permanent display at SWA’s TOPS building. The new livery retains overhead bins with the same employee names on them. The 737-700 N409WN was the second “Triple Crown One” to fly for SWA. As of 1/3/2023, N8681M is being converted to the new Triple Crown One. The overhead bins from N409WN will be retired, but the Employee names will be transferred into N8681M (hopefully before the first revenue flight scheduled after the aircraft is repainted.)

The “Triple Crown” refers to Southwest’s achievement of the US DOT’s “triple crown,” simultaneously taking home three annual honors: Best on-time performance, least lost or damaged baggage, and fewest customer complaints in a given year. Southwest boasted all 3 from 1992-1996.
Charles E. TaylorN906WN
(737-700)
Replaces N289CT, though the 737-7H4 is still in active service as of 12/2022. (Charles E. Taylor was the first aviation mechanic and built the engine used on the Wright’s flyer.)
Colleen Barrett Classic / “Heroine of the Heart”N872CB
(737-MAX 8)
The aircraft replaces N266WN, which is still in active service as of 12/2022. On 3/6/2024, a placard was installed in the forward galley honoring Colleen Barrett. It says:

“This Southwest aircraft is dedicated to the woman at the Heart of our Southwest Culture, a Champion for our Employees, and a true Servant Leader.”

That may seem like a lot of capitalized words, but this correctly fits the rules of “Colleen’s Bible.” Colleen’s Bible is an internal SWA document that was developed for consistent Customer Service communications. “Colleen’s Bible” is now used as a style guide for all SWA communications.

This aircraft is in the classic “Spirit” livery, which features a dominant color named “Canyon Blue.” This livery style was introduced 1/16/2001 to kick off SWA’s 30th anniversary. It was also the year that Colleen Barrett became President of SWA. The Spirit livery was the first major update to SWA’s livery design, ever. The look was designed by SWA’s ad agency (GSD&M) which was under Colleen’s Leadership. One of the founders (Tim McClure–the “M” of GSD&M) was likely the driving force behind the new color of blue, which was inspired by the sunrise over a canyon, thus “Canyon Blue.” McClure also played a big role in designing just about every specialty plane SWA did between the SeaWorld one in 1988 (i.e. – the Shamu One) all the way up to the Louisiana One in 2018. (As an aside for all of us Texans: Tim also originally penned the phrase “Don’t Mess with Texas.”)

The Heroine of the Heart decal was introduced 2007 as a temporary tribute to Colleen in conjunction with the 15th anniversary of SWA’s “Heroes of the Heart” program, which you can learn more about under the “Heroes of the Heart” livery, below.
Donald G. OgdenN439WN
(737-700)
This 737-700 replaces 737-200 N71SW. Donald Ogden was SWA’s first VP of flight operations.
Fred J. JonesN201LV
(737-700)
Previously N96SW. Fred Jones was an original employee hired by Jack Vidal about a month before Southwest’s first flight in 1971. Per Herb himself, โ€œHe worked in the cold; he worked in the dark; he scrounged for parts; he improvised tools; he worked for low wages when we started; and he got the job done no matter what the circumstances.โ€
Heart OneN8642E
(737-800)
The first aircraft painted in Southwest’s “Heart” livery.
Heart TwoN8645A
(737-800)
The second aircraft painted in Southwest’s “Heart” livery.
Herbert D. KelleherN871HK
(737-MAX 8)
Replaces N52SW and N711HK. Painted in the original “Desert Gold” livery colors of Southwest Airlines. The nose has a decal honoring Herb. Of course, Herb Kelleher co-founded Southwest Airlines.
Jack VidalN956WN
(737-700)
Replaces N601WN. Jack Vidal was the first VP of Maintenance for SWA.
June M. MorrisN607SW
(737-300)
Retired.
Rollin W. KingN417WN
(737-700)
Replaced 737-200 N67SW in 2001. Rollin Co-Founded Southwest Airlines with Herb Kelleher.
25th AnniversaryN953WN
(737-700)
Originally, N629SW was the “Silver One,” released in commemoration of Southwest’s 25th anniversary. The livery was entirely reflective silver, and the interior had silver seats. Eventually, the reflective silver livery was painted over with silver colored paint (for easier maintenance), and then again eventually in “canyon blue” (in the warrior livery), keeping the SWA 25th logo on the nose. This aircraft replaces the old “silver one” with the same 25th anniversary logo in the new “Heart” livery.
Heroes of the HeartN938WN
(737-700)
Replaces N363SW. Every year during the Valentine’s Day celebration at SWA, one team is honored with the “Heroes of the Heart” award, which honors “behind the scenes” teams at Southwest that kept Southwest’s “heart” beating over the past year. The text of the decal on the front of the aircraft changes every year to commemorate the team being honored.
Warrior OneN8301J
(737-800)
This was the first 737-800 to enter Southwest service.

The aircraft was repainted in the standard “Heart” livery in 2018 in preparations for ETOPS service, but didn’t initially have the nose art after being repainted. The nose art was re-applied to in in 2022 using the special “Southwest Sans” font.
2000th 737 NG ProducedN248WN
(737-700)
500th 737 ProducedN281WN
(737-700)
SWA 35th AnniversaryN238WN
(737-700)
Now painted with standard Heart Livery.
The Spirit of KittyhawkN300SW
(737-300)
Permanently a museum aircraft at the “Frontiers of Flight” museum at Dallas Love Field. The airplane was the first modern 737 to enter scheduled service. You can read more about it on SWA’s blog. N301SW and N302SW also carried the “Spirit of Kittyhawk” livery. Both have been retired.
The Spirit of HopeN443WN
(737-700)
Released in support of Ronald McDonald House charities. The overhead bins are covered in children’s artwork.
‘Trolls Band Together’N406WN
(737-700)
Livery released (probably for a limited time) along with an announcement of a new SWA partnership with Dreamworks. Per the news article, 10/5/2023: ‘One side of the aircraft features Poppy and her long-lost sister, Viva, while the other side highlights two characters central to the film franchise: Branch and Poppy. The design continues onboard the aircraft with Trolls-themed images on a selection of cabin window shades.’ Read more here.
The 1000th Boeing 737 AircraftN8885Q
(737-MAX 8)
This was the 1000th Boeing 737 ever delivered to Southwest Airlines. A celebration was held at SWA Corporate for it on 10/18/2023. This 737 MAX 8 aircraft is painted in the normal Heart livery, but has a sticker commemorating the 1000th delivery on the nose. There is also a special commemorative plate installed in the forward entry door frame, similar to that of the Colorado One’s plate, described above.
Destination 225ยฐN8891Q
(737-MAX 8)
This is pretty much the standard “Heart” livery, but has the text “Destination 225ยฐ” written in the Southwest Sans font on the aft fuselage on both sides of the aircraft. This is a nod to the internal pilot development program at Southwest.
For additional information on these airplanes, check out the Southwest Airlines Wikipedia article.

(LAST UPDATED 3/12/2024 @ 10:38 AM “Herb Time.”)